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An Elf of a Surprise for 8-year old Lola

By Amanda | 23-12-2019

Arrow Elf Drive goes the extra mile at Christmas

On the Saturday before Christmas, Driver Phillip Hirst and Marketing Manager Amanda Crowther surprised a local eight year old girl fascinated with our Christmas elves and festive campaign.

Eight-year-old Lola Radley from Leeds has had a keen interest with Christmas elves since she was young, something she inherited from her grandmother.

With the girl’s mother Keeley spotting and showing Lola her our festive vans, re-branded #arrowelfdrive as part of our Christmas campaign, she has been on the lookout for the branded vans, which feature little elf stickers to rebrand to Arrow Elf Drive for the season. Despite us having 100 elfed-up vans on the roads across Yorkshire, Lola didn’t manage to spot one in the run up to Christmas, so we decided to take a van to her.

Lola’s mum Keeley, a single mother of three, explained:

“English is Lola’s favourite subject at school, and she got the play on words immediately; she thought it was clever and fun.  I contacted Arrow Self Drive and told them about Lola’s love of elves and the fact that she loved their #arrowelfdrive. Arrow came back to me offering to visit Lola personally with one of their elf vans so she could see one in person. At the weekend they came to our house in an elf van driven by a driver dressed as an elf with a goody bag and a personalised elf for her. Lola and knew nothing about it and was absolutely thrilled; beside herself in fact. What a wonderful way to start her Christmas. The people at Arrow really went that extra mile to put a smile on my daughter’s face, it was a lovely gesture in the true spirit of Christmas and she was over the moon.”

Arrow Self Drive’s Managing Director, James Hill said:

“We’re passionate about supporting communities across Yorkshire throughout the year and Christmas is a time when we like to go the extra mile to bring a smile to the faces of local people. We hope that Lola and her family have a wonderful Christmas and that our surprise helped make it even more magical.”


To see the videos from our visit go to our youtube channel



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