As a valued customer of Arrow Self Drive, we are committed to maintain the highest standards when it comes to your privacy.

With effect from 25 May 2018 – General Data Protection Regulation (the GDPR) comes into play and will affect all businesses with offices, employees, customers and/or suppliers in the EU.

What this Notice covers

Arrow Self Drive is committed to protecting the privacy and security of your personal information.

This Privacy Notice describes how we collect and use personal information about you, in accordance with the General Data Protection Regulation (GDPR) and data protection legislation.

Identity of the data controller

Arrow Self Drive is a “data controller”. This means that we are responsible for deciding how we hold and use personal information about you. We are required under data protection legislation to notify you of the information contained in this privacy notice.

Rachel Birltes, Compliance Manger is responsible for all data and any queries or concerns should be directed to her either by telephone; (01484) 654321, email; [email protected] in writing; Arrow Self Drive Grove Garage, Guy Edge, Linthwaite, Huddersfield, West Yorkshire HD7 5TQ or of course in person at address.

This notice does not form part of any contract for the services we have provided.

It is important that you read this notice, together with any other privacy notice we may provide on specific occasions when we are collecting or processing personal information about you, so that you are aware of how and why we are using such information.

Type/classes of information processed

  • Personal details
  • Employment details
  • Goods and services
  • Company Name
  • Company Address
  • Company VAT Number
  • Company Buyer / Sales / Accounts / Directors Names
  • Contact Telephone Numbers
  • Email Addresses

We feel that it is very important to stress that we do not pass on or sell any data to any third parties.

Security of your data

We have put in place procedures to deal with any suspected data security breach and will notify you and any applicable regulator of a suspected breach where we are legally required to do so.

How we decide how long to retain your data

We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. 

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Purposes for processing information

We process personal information to enable us to provide a vehicle rental service which may include, promoting and advertising our products and services, maintaining our accounts and records, supporting and managing our employees and the use of CCTV systems for the prevention of crime.

Google Analytics and Tracking Data

We use Google analytics to understand website visitor activity so your visit will be tracked anonymously.

We may also use Google’s Ad network including for remarketing purposes which means visitors will be tracked via cookies stored on their machine. This is a common practice and cookies will not have any effect on your operating system, they merely enable the personalisation of either future visits or advertising for a brief time period following your visit to our website.

When you visit other websites you may see Arrow Self Drive display adverts, this is a result of this third party tracking information. Again, you remain completely anonymous to us, Google simply identify cookies to then advertise accordingly to that individual.

You can opt-out of the Google Analytics Advertising Features we use through Ads Settings, Ad Settings for mobile apps, or any other available means (for example, the NAI’s consumer opt-out). You can also clear your cookies regularly within your own browser settings if preferred.

We are also encouraged by Google to point users to Google Analytics’ currently available opt-outs for the web. This enables users to opt-out of all tracking cookies.

Your rights

You have the right to:

  • The right to be informed about the collection and use of your personal data.
  • The right of access to that information (by contacting Rachel Birtles, Compliance Manager)
  • The right to rectification should there be any errors
  • The right to the erasure of the data
  • The right to restrict processing
  • The right to data portability
  • The right to object; and
  • The right not to be subject to automated decision-making including profiling.

(We do not undertake any automated decision-making)

The vehicle you are renting may have been fitted with a tracking device. If the vehicle is not returned to the agreed time and place we will use the data recorded on the device to recover our vehicle. All the data will be deleted once the rental agreement is ended.

Changes to this Privacy Notice

Arrow Self Drive reserves the right to update this privacy notice at any time, and we will provide you with a new privacy notice when we make any substantial updates. We may also notify you in other ways from time to time about the processing of your personal information.

We fully appreciate that all companies are dealing with GDPR at the moment so we will assume that you are content for us to retain and to continue using the information (data).

We use the above information to allow us to do business with yourself/your company on a daily basis. We may occasionally send you correspondence in relation to new products and services we offer.

Kind regards

Rachel Birtles

Compliance Manager